Brief:

At Harlequin Kids, I was briefed by the art director and the marketing manager to develop key designs for major campaigns and seasonal events.

Featured work includes EDMs and promotional materials for the 2024 Black Friday campaign, a cohesive suite of social media assets for the "Back to School" campaign, and dynamic website banners. I was also entrusted with refreshing the brand’s overall identity, where I introduced a modern, vibrant, and youthful aesthetic that aligned with its core values and resonated with the target audience. Each project demonstrates my ability to adapt to diverse objectives, ensuring brand consistency.